Professionalism unlocks business value
Our strategic logic
As a social movement, we believe professionality is attainable by every person and organisation that cares to become more professionally oriented. Professionality is not the exclusive property of privileged and highly qualified people. In the modern economy, professionalism is driven by attitude and behaviour and not primary by knowledge and skills. The Institute recognises individual and organisational efforts in becoming more professionally orientated through a 1 to 5-star recognition programme.
Professionality refers to all the qualities of being professionally oriented. Such qualities, or competencies, are the building blocks of being professional. It not only consists of technical knowledge and skills, but very importantly, also of social or soft skills, knowledge and supporting attitudes that enable the required professional behaviour. The Professionality Institute promotes and grows non-technical skills, knowledge, and attitudes in our members and in society at large.
Members of recognised professions possess power, prestige, high income, high social status and privileges. The members comprise an elite class of people and occupy an elevated station in society. This is because they differentiate themselves from the common people. Norms of conduct and the competence of members of a profession are key to differentiation.
Modern society tends to insist that all workers or service providers conform to norms or codes of conduct or ethical behaviour as well as acceptable competency standards. These expectations and the delivery of such expectations resembles the value proposition the classical professions proclaim to deliver. It is, therefore, the aim of the Professionality Institute to support people who strive to become more professional in their trade or occupation, irrespective of the fact of it being regulated by statute or social arrangements.
The Professionality Elevator
In a democratic and open society, anybody can take the opportunity to develop them self. Most people strive towards a professional lifestyle. However, a professional lifestyle requires a professional practice which in turn calls for professional competencies.
For a person to best achieve a professional lifestyle, practice or competencies, it is required to develop a professional identity and a sense of purpose. This is a process of self-discovery and reflection is achieved through consistent effort and exposure.
Professional development starts at the bottom, preferably at a young age. It then moves up the elevator. Personal reasons to improve professionality could be an interest in lifelong learning, a sense of moral obligation, maintain and improve professional competence, enhance career progression, keep abreast of new technology and practices or comply with professional regulatory organisations.